Date: 2026-08-09 16:42 Summary: Survey Google guidance on whether internal-link anchor text helps rankings.
[question] 调研，内链的链接名称是否有利于排名
[try to solve] Yes it helps, but as a relevance and understandability signal—not by stuffing keywords for rank manipulation.
Google’s Link best practices: links help judge page relevance and discover crawlable pages; anchor text tells people and Google what the destination is. Internal-link anchors are especially useful for understanding the site and finding other pages. Good anchors are descriptive, reasonably concise, and relevant to both source and target; surrounding context counts. Avoid “click here / learn more”, empty anchors, and keyword stuffing (spam).
For this site: Related / topical internal links should use the target tool’s natural localized title as anchor text; keep crawlable <a href> and avoid orphan pages. Do not build an exact-match anchor factory just for rankings.
Authority: https://developers.google.com/search/docs/crawling-indexing/links-crawlable
[actions]
- Reviewed Google Search Central Link best practices; cross-checked site SEO docs / related conventions