Date: 2026-08-08 17:02 Summary: Created work-tasks for modular smart brand design guideline tool with famous-brand structure research.
[question] 调研不同的brand design guideline的样例,将guideline 分模块,模块中分元素和样例,形成智能制定brand design guideline,但又能手动调整。提供几个知名brand的brand design guideline样例。先形成task文档。
[try to solve]
Landed brief docs under work-tasks/brand-design-guideline/ (page not implemented; 02 is draft).
Product skeleton: Guideline → Module → Element → Sample; smart prefill (personality/industry/primary) with per-field manual override (smart|manual); modules toggleable; three structure presets (Strict mark / Product system / Friendly brand).
MVP modules: M0 Brand basics, M1 Logo, M2 Color, M3 Typography, M4 Spacing/Layout, M5 Imagery/Icon, M9 Accessibility & usage boundaries; optional M6 Motion, M7 Voice, M8 Touchpoints.
Famous-brand structure samples (module comparison only — do not copy trademark assets):
- NASA — Insignia/Typography/Logotype/Restrictions (clear space, min size, misuse table)
- Spotify — Partner logo + exclusion zone + no imitation
- IBM/Carbon — Brand → Design Language → tokens/themes
- Material 3 — Color/Type/Shape/Motion Styles
- Uber Base — role-based type and principle-driven
- Airbnb DLS — principle-driven (product-language leaning)
- Mailchimp — light asset page + Voice principles
- Atlassian — foundations + Logo environment variants
Boundaries: no doorway overlap with brand-color-token-pack / smart-website-color-scheme; do not redistribute others’ official Brand Kits. Next: pre-checklist search coverage → 02 ready → 03 briefs.
[actions]
- Added
work-tasks/brand-design-guideline/00-request.md - Added
work-tasks/brand-design-guideline/01-direction-discussion.md - Added
work-tasks/brand-design-guideline/02-tool-info.md(draft) - Added
work-tasks/brand-design-guideline/notes.md(research + module tree)